Kaplan Community · The July 2026 Story
966
comments in July
41%  vs its own June 22%  vs its own Q2 monthly pace Its tallest comment month since January

July turned posts into conversations. Every engagement measure moved up over June, and the ones that measure depth moved most.

Reporting period: July 1 to 31, 2026 · Squared against June 2026, the Q2 2026 monthly average, and July 2025
Comments
966
▲ 41%  vs its June (685)
22% above its own Q2 pace of 794 a month
Contributors
370
▲ 28%  vs its June (288)
Also above last July (360) and its Q2 pace (344)
Reactions
3,160
▲ 85%  vs last July (1,704)
Its best reaction month of 2026
Comment depth
1.59
 from 1.39 in its June
Replies each new thread draws, on average
The shape of the year

July is the community's tallest comment month since January.

Comments, 2026 Posts, 2026
Scale

July added more members than any month this year.

Total Members counts unique people across the Vanilla roster, Career Center registrants and My Inner Genius, deduplicated by email. June was recomputed on the same basis so the gain is like for like.

+9,416
Added in July
Its largest monthly gain of 2026
160,107
Total members
Up from 150,691 at the end of June
+6.2%
Month over month
Just ahead of June's 6.2%, its previous best
12,697
Logged in members
Up 39% on its own June (9,128)
The programming win · Pre-Med

The CARS Challenge filled the room for five straight days.

Thirty three members joined a collaborative practice sprint built and run in house. Collaborative programming is the most effective engagement format the team has run this year.

See the Pre-Med story →
33
Members
152
Comments
10.1
Replies / post
Squaring the month

July against the quarter it opens and the July before it.

Q2 is shown as its average per month so a single month compares fairly against a full quarter. Reference data, not a ranking.

July 2026
Comments966
Posts608
Contributors370
Reactions3,160
Q2 2026 · average per month
Comments794
Posts572
Contributors344
Reactions2,181
July 2025
Comments1,114
Posts615
Contributors360
Reactions1,704
The part we are watching
-9%
Posts plus comments trail last July on raw volume, 1,574 against 1,729. Two known effects sit under it: June 2026 was an LSAT exam month, so a quieter Pre-Law July was expected, and June's Securities launch seeding was one time. Depth, breadth and reactions all beat last July anyway.
1 post
Nursing is fully online but nearly silent, even though "nursing" was one of the site's most searched terms in July. The demand is visible; the programming is the next move.
0.26
Career Community started 39 threads and drew 10 replies across all of them. Plenty of starting material, almost no answering. Its own pattern to fix, and the one place where more posting is not the answer.
Pending
Adoption and re-purchase figures for July were not delivered by the data team, so they are absent from this story and from every team page rather than shown stale.
Three takeaways
1.59
Depth is the story
Threads are getting answered more often than in any month since January. The community is conversing, not just posting.
10.1
Programming works
A five day challenge drew ten replies per thread. Run the format again, in more communities, before the fall exam windows.
+9,416
Scale keeps compounding
The biggest member month of 2026 arrived while engagement rose. Growth and depth moved together in July.
More data  every community, the money, search and the member roll-up
Every community, July 2026

Ordered by comment volume. This is reference data, not a ranking: each community's own story lives on its own page, measured against its own history.

CommunityPostsCommentsTotalReplies / postContributors
Schweser2073465531.67129
Real Estate (KREE)2012274281.13121
Pre-Med (MCAT)491972464.0267
CFFP2254762.4529
Securities851596.3846
Insurance Licensing1345583.4639
Other, including ModChat and general categories3714510.3814
Pre-Law (LSAT)1012221.2014
Career Community3910490.2616
Business School83110.386
Law Students (Bar)83110.384
Nursing1343.003
Parents & Guardians5160.203
Community total6089661,5741.59370

Parents and Guardians is reported as its own community from July 2026; it was previously counted inside Career Community, which is why Career Community shows 39 threads here rather than the 44 that included it. Community totals are unchanged. Per-community contributor counts sum to more than 370 because a member active in two communities is counted in each. The community total is a deduplicated count of unique people.

Lead attribution · July 2026

Community total $467,968 in July, 63% above its own June ($287,107) and its second largest month of 2026 behind January. Year to date $2,748,488, already 126% of all of 2025 ($2,176,061).

Category 1
Net new leads
$25,201
People with no prior Kaplan record before they arrived. 1% of the year to date.
Category 2
Existing leads, never converted
$207,975
People already known to Kaplan who had never bought anything. 9% of the year to date.
Category 3
Past students
$2,091,902
People who had studied with Kaplan before and bought again. 90% of the year to date.

Category figures above are year to date across tracked communities. Each team page carries its own month by month breakdown: open More charts on any team page and click a bar in the attribution chart.

CommunityJulyYear to date
CFFP$156,443$1,032,507
Schweser$152,310$755,868
Business School$36,091$63,558
Securities$12,575$103,451
Pre-Med (MCAT)$11,233$208,008
Real Estate (KREE)$11,054$93,862
Pre-Law (LSAT)$9,529$105,429
Insurance Licensing$9,389$46,441
Law Students (Bar)$6,489$34,407
Untracked and cross-vertical$62,855$304,957
Community$467,968$2,748,488
Members by community · end of July 2026

Role-native from the Vanilla export, alumni taking precedence where a member holds both a student and an alumni role. A member with roles in two communities appears in both rows, so this table does not sum to Total Members.

CommunityStudentsAlumniProspectsTotalvs June
Schweser26,48527,66145854,604+1,181
Pre-Med (MCAT)9,74314,8951,38526,023+964
Real Estate (KREE)5,35911,8321,00718,198+407
CFFP4,5118,26053113,302+611
Pre-Law (LSAT)4,6836,54674711,976+609
Law Students (Bar)1,3183,8932325,443+85
Insurance Licensing4,446004,446+2,418
Securities3,623003,623+2,758
Nursing1060206312+71
Business School112094206+50
Total Members, deduplicated across all sources160,107+9,416

Insurance and Securities grew by thousands in a single month. That looks like role provisioning catching up rather than that many people joining, so neither is presented as a growth story until it is confirmed.

What people searched for · July 2026

2,408 searches in July. The top terms track the Securities and Nursing expansions, and three of them are support intent rather than study intent.

series 65 16 nursing 14 sie 13 extension 13 california real estate practice 10 CARS 10 calculator 10 crpc 9 fpqp 9 life and health 8 mcat 7 flash cards 7 login 7

extension, login and error are people looking for help, not study material. Worth a knowledge base answer for each.

The rest of July, in numbers
178,523 page views 2,408 searches 3,160 reactions added, 89 removed 35 accepted answers, 3 rejected 12,697 logged in members 21,722 Career Center registrants, plus 138 in July 1.59 replies per post
Where these numbers come from

Engagement, reactions, accepted answers, page views and searches: Vanilla, July 1 to 31, 2026, calendar month. Contributors: a deduplicated count of unique posting members, confirmed against the Vanilla dashboard. Members: Vanilla roster plus Career Center registrants plus My Inner Genius, deduplicated by email, with June recomputed on the same basis. Attribution: the Lead Attribution workbook through July 2026; per-community monthly figures are that month's cumulative less the prior month's. Adoption and re-purchase: not delivered for July, so omitted.