Ecosystem Overview
Site-by-Site Breakdown
| Property | Sessions | % Sessions | Page Views | Views Share | Pages / Session | Eng. Rate | Avg. Time |
|---|---|---|---|---|---|---|---|
| community.kaplan.com COMMUNITY | 48,174 | 42.75% | 117,232 | 2.43 | 42.5% | 44s | |
| jobs.community.kaplan.com CAREER CENTER | 67,695 | 60.07% | 73,545 | 1.09 | 36.5% | 28s | |
| assessments.community.kaplan.com PICCASSO | 632 | 0.56% | 699 | 1.11 | 80.4% | 13s | |
| navigator.community.kaplan.com CAREER NAV | 3 | <0.01% | 10 | 3.33 | 66.7% | 1m 22s |
Sessions by Property
Engagement Rate & Depth Comparison
community.kaplan.com — Subcommunities Ranked by Traffic
Based on URL path analysis of top 250 pages (sample period Apr 6–May 3, 2026). Technical /dist/ widget-fragment pages excluded.
Subcommunity Page Views — Top 250 Sample
| # | Subcommunity | URL Prefix | Page Views | Active Users | Relative Size | Standout Metric |
|---|---|---|---|---|---|---|
| 1 |
Financial Analysts
CFA L1/L2/L3, FRM, CAIA, study groups
|
/financialanalysts/ |
8,067 | 4,028 | Discussions/unanswered: 5.75 pg/user · 2m 57s | |
| 2 |
Real Estate (KAPRE)
Real estate education, CA practice, study groups
|
/realestate/ |
4,331 | 2,428 | Interactive study group: 2.80 pg/user · 59s avg | |
| 3 |
Financial Planners (CFP)
CFP exam, professional designations, CFFP students
|
/financialplanners/ |
3,127 | 2,348 | High new-user rate: 61% new visitors on public forum | |
| 4 |
Pre-Med (MCAT)
MCAT prep, question of the day, pre-med success
|
/premed/ |
2,752 | 1,874 | Physics formulas thread: 238 new users — viral SEO hit | |
| 5 |
Career Community
Real estate, healthcare, finance, legal, parents/guardians
|
/careercommunity/ |
1,678 | 1,034 | Parents/guardians: 4.53 pg/user — highest depth in section | |
| 6 |
Knowledge Base (KB)
Bar prep guide, career guide, how-to videos
|
/kb/ |
1,059 | 3,351 | ⚡ 3,169 users from /kb/barprep alone — pure SEO acquisition | |
| 7 |
Pre-Law (LSAT)
LSAT prep, pre-law success community
|
/prelaw/ |
754 | 486 | June 2026 LSAT test thread active | |
| 8 |
Law Students (Bar Prep)
Bar exam preparation, law student support
|
/lawstudents/ |
428 | 308 | Smaller than pre-law; both communities growing | |
| 9 |
Nursing
International Educated Nurses (IEN), nursing community
|
/nursing/ |
197 | 19 | ⚠️ 13.5 pg/user · 8m 24s — tiny but extraordinary engagement |
Career Center (jobs.community.kaplan.com) — Section Breakdown
67,695 sessions · 73,545 page views · 1.09 pages/session — users arrive, scan, and exit. Retention is the core challenge.
/dist/v2/forum/widget-fragments/ paths — Vanilla Forum widget preview and injectable component files (.preview.tsx, .template.twig, .docs.md, etc.). These are developer/admin-facing pages, not real end-user traffic. Recommendation: Add a filter or segment in GA4 to exclude /dist/ paths from standard reports for cleaner executive-level metrics. True end-user page views are closer to ~173,000 for the period.
Key Insights
/financialanalysts/categories/schweser-customers page alone drew 4,723 views — suggesting a strong, active Schweser licensee base. The "unanswered discussions" page shows the highest engagement depth (5.75 pages/user, nearly 3 minutes) of any section./kb/barprep page generated 3,169 active users from just 820 page views (0.26 views/user) in 28 days — nearly all are new visitors. This is functioning as a high-volume SEO landing page. Optimizing and expanding the KB library could significantly boost top-of-funnel acquisition for the law community and beyond./nursing/IEN section shows 8–13 page views per user with 4–8 minute average engagement times — extraordinary numbers for any content. Only 6–13 active users, but they are highly invested. This suggests international nurses in an active onboarding or credentialing workflow. Worth investigating whether this community needs more dedicated support./premed/discussion/14011/) brought in 238 new users out of 275 active visitors — 87% are net-new to the community. This single thread is functioning as an SEO acquisition funnel for pre-med students. More content like this (downloadable PDFs, formulas, practice questions) could significantly grow the pre-med subcommunity.Recommended Next Steps
-
1
Filter /dist/ from reporting
Create a GA4 filter or custom segment to exclude
/dist/v2/paths. This removes ~16K phantom views and gives cleaner numbers for stakeholder reporting. Add it to the existing "Platform exactly matches 'web'" filter. -
2
Expand the Knowledge Base aggressively
The KB is working as a top-of-funnel SEO tool (3,169 users from /kb/barprep). Create more KB articles targeting high-intent search queries for each community: MCAT study guides, CFA formula sheets, LSAT logic games tips, real estate exam prep. Each article is a new acquisition channel.
-
3
Investigate Career Center depth problem
With 67K sessions and 1.09 pages/session, the Career Center is not converting traffic into engagement. A/B test: add "Join the discussion" CTAs on browse-jobs and job detail pages linking to the relevant subcommunity (e.g., a finance internship listing → link to Financial Analysts community). Track cross-property session stitching.
-
4
Build on MCAT viral content playbook
The physics formulas PDF thread is a proven template: downloadable resource → discussion → community discovery. Replicate this for other subcommunities. A real estate exam cheat sheet, CFP formula quick reference, or LSAT logic games guide could each produce the same organic traffic spike.
-
5
Investigate Nursing IEN workflow friction
Six users averaging 13 pages per session and 8+ minutes is a signal worth following. Interview these users: what are they looking for? Are they stuck? Is there a key piece of information or functionality missing? This community could be a strong growth segment if the workflow is streamlined.
-
6
Set up a hostname-level dashboard in GA4
Currently all four properties share a single GA4 property, making subcommunity analysis require manual filtering. Create separate saved reports (or a Looker Studio dashboard) for each hostname — community.kaplan.com, jobs.community.kaplan.com, assessments, navigator — so each team can track their own metrics without cross-contamination.