Business School · GMAT · July 2026
6
members talking in July
▲ 2x  its own June Its widest  month since launch

Business School had its widest month since launch, twice as many voices as June.

Members talking
6
Members posted or commented in July.
▲ 2x  vs its own June (3)
Attribution
$36,091
Revenue attributed to Business School in July.
▲ 31%  vs its own June ($27,467)
Posts and comments
11
New threads and replies in July.
● Steady  with its June (10)
The shape of it

Business School posts in bursts, and July was one of them.

The runway

The audience behind the conversation.

Students on the Business School roster
82 in June. 112 in July, plus 94 prospects naming an MBA path.
Lead attribution
$36,091

attributed to Business School in July.

Year to date$63,558

Adoption and re-purchase figures for July are pending the data team and will be added here when they land.

Business School is small but converting: six voices and $36,091 attributed in a single month. The next move is more threads, since the money is already following the few that exist.

More charts  the full series for this community ▼
Logged in Users
Signed-in members, Vanilla. Not the same as GA site visitors.
Posts and Comments
Monthly volume, both series.
Students
Members on the student roster.
Lead Attribution
Attributed revenue per month. Click a bar to see the three categories behind it.
Behind July 2026
Category 1Net new leadsPeople with no prior Kaplan record before they arrived.
−−
Category 2Existing leads, never convertedPeople already known to Kaplan who had never bought anything.
−−
Category 3Past studentsPeople who had studied with Kaplan before and bought again.
−−

Category detail starts with June 2026, the first month the workbook can be differenced.

Logged in Users is the Vanilla analytics Active Users figure, read from the Vanilla dashboard: 85 in July against 58 in June. It counts signed-in members and is not the same as GA active users, who are site visitors. This community has no 2025 baseline, so the emphasis chart above runs on a single series. Adoption and re-purchase are pending the data team.