Insurance Licensing · Property & Casualty, Life & Health · September 2026
3.1
replies for every new thread in September
▲ 118%  posts and comments a month, Q3 vs its own Q2 22  members talking

Insurance Licensing's Q3 more than doubled its Q2, and its threads now draw three replies each.

Conversation depth
3.1
Replies per post, the average number each new thread draws.
▲ Deeper  than its own August (2.1)
Replies a month, Q3
33
Average replies a month across July, August and September.
▲ From 12  in its own Q2
Members talking
22
Members posted or commented in September.
● Steady  for a new community
The shape of it

Insurance Licensing had no comment line at all until May.

The runway

The audience behind the conversation.

Students on the Insurance Licensing roster
7,264 in August. 9,798 in September, though much of that is role provisioning catching up.
Lead attribution
$3,954

attributed to Insurance Licensing in September.

Year to date$63,139

Community adoption is 12% for this community: the share of its active students who are community members. That is the September figure, the latest the data team has delivered. Re-purchase reporting is paused while it is recalibrated against the community launch date.

Insurance turned a new room into a habit across Q3: 100 replies in three months, against 35 in Q2. The next move is turning a roster of 9,798 into first time posters.

More charts  the full series for this community ▼
Logged in Users
Signed-in members, Vanilla. Not the same as GA site visitors.
Posts and Comments
Monthly volume, both series.
Students
Members on the student roster.
Lead Attribution
Attributed revenue per month. Click a bar to see the three categories behind it.
Behind September 2026
Category 1Net new leadsPeople with no prior Kaplan record before they arrived.
−−
Category 2Existing leads, never convertedPeople already known to Kaplan who had never bought anything.
−−
Category 3Past studentsPeople who had studied with Kaplan before and bought again.
−−

Category detail starts with June 2026, the first month the workbook can be differenced.

Logged in Users is the Vanilla analytics Active Users figure, read from the Vanilla dashboard: 2,779 in September. It counts signed-in members and is not the same as GA active users, who are site visitors. This community has no 2025 baseline, so the emphasis chart above runs on a single series. Adoption shown is the September figure, the latest delivered; re-purchase is paused while it is recalibrated.