Schweser · Financial Analysts · CFA, CAIA, FRM · July 2026
346
comments in July
▲ 53%  vs its own June ▲ 129  members talking

Schweser's conversation came back in July, its deepest comment month since May.

Comments
346
Replies written into Schweser threads in July.
▲ 53%  vs its own June (226)
Members talking
129
Members posted or commented across its categories.
▲ 36%  vs its own June (95)
Conversation depth
1.7
Replies per post, the average number each new thread draws.
▲ Up from 1.5  in its own June
The shape of it

July is Schweser's tallest comment bar since May.

2026 2025

The 2025 bars reflect heavier Kaplan moderation coverage and one unusually prolific member, both of which ended during 2025. See The 2025 baseline in More charts below for what that means year over year.

The runway

The audience behind the conversation.

Students on the Schweser roster
25,286 in June. 26,485 in July, still climbing.
Lead attribution
$152,310

attributed to Schweser in July.

Year to date$755,868

Adoption and re-purchase figures for July are pending the data team and will be added here when they land.

Schweser answered more in July than it asked: 207 posts drew 346 replies. The next move is to keep the exam-season questions flowing while its roster keeps growing.

More charts  the full series for this community ▼
Logged in Users
Signed-in members, Vanilla. Not the same as GA site visitors.
Posts and Comments
Monthly volume, both series.
The 2025 baseline
Why the 2025 bars sit high, and what that means for year over year reads.
What the 2025 numbers contain

One member carried an outsized share of member posts from March to August 2025, peaking near 29 percent of them in June, and has not posted at all in 2026. Excluding that one account from both years, the member posts decline through July is 20 percent rather than 33 percent.

Most of the comment decline is not members at all. Kaplan side commenting fell by 1,042 against a member fall of 520, and about half of that is a single moderator who moved to another assignment. That is a coverage change, not lost engagement.

Both effects are absent from September 2025 onward, so the remaining 2026 comparisons are not distorted by either. The open question for Q4 is whether moderation coverage is restored, since two more community managers who commented heavily in early 2025 have also stopped.

Member figures only, so these do not tie to the community wide bars above. May 2025 is the one unreliable point on this line: 255 Schweser comments and 73 posts from that month were re-inserted into analytics by a server side job in June 2025, which replaced their real author with an administrative account. The activity was genuine, but every individual share for May 2025 is understated.

Students
Members on the student roster.
Lead Attribution
Attributed revenue per month. Click a bar to see the three categories behind it.
Behind July 2026
Category 1Net new leadsPeople with no prior Kaplan record before they arrived.
−−
Category 2Existing leads, never convertedPeople already known to Kaplan who had never bought anything.
−−
Category 3Past studentsPeople who had studied with Kaplan before and bought again.
−−

Category detail starts with June 2026, the first month the workbook can be differenced.

Logged in Users is the Vanilla analytics Active Users figure, read from the Vanilla dashboard: 2,964 in July against 2,312 in June. It counts signed-in members and is not the same as GA active users, who are site visitors. Adoption and re-purchase are pending the data team.