Schweser · Financial Analysts · CFA, CAIA, FRM · September 2026
302
replies written in September, more than the same month last year
▲ 7%  vs its own September 2025 ▲ 12%  posts and comments a month, Q3 vs its own Q2

Schweser closed Q3 busier than its Q2, and September out-replied the same month last year.

Comments
302
Replies written into Schweser threads in September.
▲ 7%  vs its own September 2025 (281)
Conversation depth
2.1
Replies per post, the average number each new thread draws.
▲ Deeper  than its own September 2025 (1.9)
New threads
147
Fresh questions and discussions started in September.
● Level  with its own September 2025 (147)
The shape of it

September's comment bar stands above the same month last year.

2026 2025

The 2025 bars from March to August reflect heavier Kaplan moderation coverage and one unusually prolific member, both of which ended during 2025; from September the 2025 bars are a clean baseline. See The 2025 baseline in More charts below for what that means year over year.

The runway

The audience behind the conversation.

Students on the Schweser roster
27,968 in August. 29,284 in September, still climbing.
Lead attribution
$120,218

attributed to Schweser in September.

Year to date$993,462

Community adoption is 40% for this community: the share of its active students who are community members (CFA 45%, CAIA 22%, FRM 37%, Advanced Designations 44%). That is the September figure, the latest the data team has delivered. Re-purchase reporting is paused while it is recalibrated against the community launch date.

Schweser's Q3 ran ahead of its Q2: 532 posts and comments a month against 477. The next move is turning a roster of 29,284 students into more first time posters.

More charts  the full series for this community ▼
Logged in Users
Signed-in members, Vanilla. Not the same as GA site visitors.
Posts and Comments
Monthly volume, both series.
The 2025 baseline
Why the 2025 bars sit high, and what that means for year over year reads.
What the 2025 numbers contain

One member carried an outsized share of member posts from March to August 2025, peaking near 29 percent of them in June, and has not posted at all in 2026. Excluding that one account from both years, the member posts decline through July is 20 percent rather than 33 percent.

Most of the comment decline is not members at all. Kaplan side commenting fell by 1,042 against a member fall of 520, and about half of that is a single moderator who moved to another assignment. That is a coverage change, not lost engagement.

Both effects are absent from September 2025 onward, so the remaining 2026 comparisons are not distorted by either. The open question for Q4 is whether moderation coverage is restored, since two more community managers who commented heavily in early 2025 have also stopped.

August 2026 is the last month this caveat applies to. August 2026 posts and comments (221 and 374) sit against an August 2025 baseline still carrying both effects; from September onward the 2025 baseline is clean, so any September to December decline is real and should be read at face value.

September 2026, the first clean comparison: 147 posts, level with September 2025 (147), and 302 comments against 281, up 7 percent. Members talking came in at 97 against 138, a real decline at face value, and the reason the next move is first time posters.

Member figures only, so these do not tie to the community wide bars above. May 2025 is the one unreliable point on this line: 255 Schweser comments and 73 posts from that month were re-inserted into analytics by a server side job in June 2025, which replaced their real author with an administrative account. The activity was genuine, but every individual share for May 2025 is understated.

Students
Members on the student roster.
Lead Attribution
Attributed revenue per month. Click a bar to see the three categories behind it.
Behind September 2026
Category 1Net new leadsPeople with no prior Kaplan record before they arrived.
−−
Category 2Existing leads, never convertedPeople already known to Kaplan who had never bought anything.
−−
Category 3Past studentsPeople who had studied with Kaplan before and bought again.
−−

Category detail starts with June 2026, the first month the workbook can be differenced.

Logged in Users is the Vanilla analytics Active Users figure, read from the Vanilla dashboard: 2,407 in September. It counts signed-in members and is not the same as GA active users, who are site visitors. Adoption shown is the September figure, the latest delivered; re-purchase is paused while it is recalibrated.