CFFP · Financial Planners · College for Financial Planning · July 2026
2.5
replies per post in July
Second deepest  month of 2026 ▲ 29  members talking

CFFP holds the deepest conversation habit on the site, two months running.

Conversation depth
2.5
Replies per post, the average number each new thread draws.
▲ Second deepest  month of its 2026
Comments
54
Replies written into CFFP threads in July.
▲ Second best  month of its 2026
Members talking
29
Members posted or commented in July.
● Steady  with its June (44)
The shape of it

CFFP's comment line has more than doubled since March.

2026 2025
The runway

The audience behind the conversation.

Students on the CFFP roster
3,908 in June. 4,511 in July, back above its April level.
Lead attribution
$156,443

attributed to CFFP in July.

Year to date$1,032,507

Adoption and re-purchase figures for July are pending the data team and will be added here when they land.

CFFP is the depth benchmark it set for itself: 22 threads drew 54 replies. The next move is more threads, because every one of them earns real answers.

More charts  the full series for this community ▼
Logged in Users
Signed-in members, Vanilla. Not the same as GA site visitors.
Posts and Comments
Monthly volume, both series.
Students
Members on the student roster.
Lead Attribution
Attributed revenue per month. Click a bar to see the three categories behind it.
Behind July 2026
Category 1Net new leadsPeople with no prior Kaplan record before they arrived.
−−
Category 2Existing leads, never convertedPeople already known to Kaplan who had never bought anything.
−−
Category 3Past studentsPeople who had studied with Kaplan before and bought again.
−−

Category detail starts with June 2026, the first month the workbook can be differenced.

Logged in Users is the Vanilla analytics Active Users figure, read from the Vanilla dashboard: 1,119 in July against 1,045 in June. It counts signed-in members and is not the same as GA active users, who are site visitors. Adoption and re-purchase are pending the data team.