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Surging · MCAT Product Community · 2026
Pre-Med · Question of the Day

MCAT's logged-in users surged back above 2,000 in May.

Logged-in members jumped to 2,090 in May from April's 367, reversing the Q1 slide as the summer MCAT cycle pulled members back in. Discussion held steady: 54 contributors, 46 posts, 75 comments, on a fast-growing pre-med cohort (9,849 students, 42% adoption).

Students · May 2026
9,849
+663 MoM vs. April
Alumni · May 2026
11,999
+1,284 MoM vs. April
Contributors · May
54
Steady on a growing cohort
Attribution · May 2026
$16,325
Monthly · was $21,213 in April
Engagement Trends · Two-Year View

MCAT's monthly rhythm

2025 baseline shows the full prior year; 2026 partial line shows what we've recorded Jan to May.

Logged in Users · Monthly

Distinct members who logged in at least once that month (Vanilla active users).

Posts & Comments · Monthly

Discussion-volume baseline for 2025, plus 2026 Jan to May.
Pipeline & Revenue

Cohort growth and lead attribution

Students Enrolled · 2025 vs. 2026

Active student population in the MCAT cohort, end-of-month.

Lead Attribution · Monthly

Tracked revenue attributed to MCAT community engagement, per month.
The Story

What this team is actually doing

The MCAT cohort is on a clean ramp, 578 students in January 2025, 9,849 this May, with alumni at 11,999. The audience is several times larger than a year ago and still growing every month.

The logged-in curve slid through Q1 (1,930 in January down to 367 in April) as pre-MCAT students front-load around test windows, but May reversed it sharply, back to 2,090 as the summer MCAT cycle pulled members back in.

Discussion held in May: 54 contributors, 46 posts, 75 comments, easing slightly from April's burst but well above Q1. Content-driven threads (the physics-formula pattern) still work for this audience when the right thread shows up.

The angle
The viral content playbook is replicable. The spring discussion spikes suggest one or two threads do most of the work. Identifying those posts and replicating the format ahead of the summer MCAT test windows is the highest-leverage move for this community right now.
Observations

Four things worth noticing

Logged-in rebounded to 2,090
From April's 367, the Q1 slide reversed as the summer cycle began.
Discussion held in May
54 contributors, 46 posts, 75 comments, well above Q1 levels.
Cohort still growing
9,849 students and 11,999 alumni in May, several times a year ago.
42% adoption
Well above the 25% community goal, among the highest of any team.